Sunday's New York Times features two articles highlighting the influence of money and commerce in our schools.
The first, School Cafeteria’s Fruits and Vegetables Vie With Food Trucks’ Sweet and Salty Treats, documents how schools' efforts to provide healthy meals for students are being sabotaged by the latest iteration of the Good Humor ice cream truck. These well stocked junk food emporiums on wheels park outside of schools where hungry teens needing a sugar high shell out for a lunch of chips, desserts and sodas. It is also undermining school cafeteria programs' profits.
Yet, as the school lunch offerings in the cafeteria have become more restrictive, snack food trucks have moved in, sometimes as many as four at a time. And the drivers have been aggressively pursuing the business, even paying the students to save the best parking spots for them, said Rey Mayoral, the principal of Novato High.
The second, "On Campus It's One Big Commercial", details how companies are using students as brand ambambassadors to sell all manner of gear for big spending collegiates.
This fall, an estimated 10,000 American college students will be working on hundreds of campuses — for cash, swag, job experience or all three — marketing everything from Red Bull toHewlett-Packard PCs. For the companies hiring them, the motivation is clear: college students spent about $36 billion on things like clothing, computers and cellphones during the 2010-11 school year alone, according to projections from Re:Fuel, a media and promotions firm specializing in the youth market. And who knows the students at, say, U.N.C., better than the students at U.N.C.?