The Unmitigated Disaster Known As ORCA from Ace of Spades describes the Romney campaign's response to the Obama campaign's sophisticated ground game operation - one more reason the presidency slipped through the GOP's hands. They were conned with a program that had the tiny kernal of sophistication wrapped in a ton of BS.
From the very start there were warning signs. After signing up, you were invited to take part in nightly conference calls. The calls were more of the slick marketing speech type than helpful training sessions. There was a lot of "rah-rahs" and lofty talk about how this would change the ballgame.