American Apparel sent messages for a "Hurricane Sandy Sale" once again caused outrage by sending emails to those who live in Sandy's path.
As the storm threatened to make landfall along the East Coast and millions of homes braced for lack of power and flooding, the controversial clothing company sent out an e-mail to those in Sandy’s path offering a 20 percent discount.
After the provocative email launched the 36 hour sale to relieve ‘boredom’ from the storm, many took to Twitter outraged by the inappropriate and exploitative nature of the sales pitch.
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