Nintendo's new Wii and PlayStation 3 game "We Dare " is described as ‘a sexy, quirky party game that offers a large variety of hilarious, innovative and physical, sometimes kinky, challenges’.
Yet the game, to be released next month, will have a 12+ rating, suitable for people 12 years old and above.
Parents in the know are increasingly outraged over this game being available for game consoles used by families and teens. The trailer suggests wife swapping, orgies and pole dancing. Two virtual girls are shown kissing and two couples stripping to their underwear and spanking each other.
But will Nintendo be around to deal with the aftermath - the STDs, the unintended pregnancies, the images of gamers that will no doubt land on Facebook, the lowering of the bar of what is healthy and acceptable for teens and indeed adults to experience.
This is hardly a technical version of "Spin the Bottle". What appears as fun and games in the digital playground can have profound consequences in the real world .
The question is do we dare to put our feet down and demand Nintendo and other game providers clean up their act and provide true family friendly gaming experiences that can pass the ratings smell test? Already the trailer has been either taken down or modified to take out the damaging portions. Power to the people!